Discovery Questionnaire

Tell Us About
Your Clinic & Patients

Your answers directly shape the campaign we build for you. Complete as much as you can — every detail helps us reach the right patients faster.

A

Clinic Overview

Basic information about your practice — how it operates and the capacity available

Q1Clinic name
Q2Clinic address / location
Q3Clinic timings
Q4Approx. patients per month (current)
Q5Additional capacity available per month
B

Treatments & Services

What you offer, what it costs, and where you want more patients

Q6Major treatments and approximate price ranges

Enter a range or fixed price — e.g. ₹8,000–12,000

TreatmentApprox. Price / Range
Dental Implant
₹
Root Canal (RCT)
₹
Crown / Bridge
₹
Braces
₹
Aligners
₹
Dentures
₹
Teeth Whitening
₹
Smile Designing / Cosmetic
₹
Tooth Extraction
₹
Other (specify in box)
₹
Q7Which 3 treatments would you MOST like to generate more patients for?

Start with 3 — add more if needed

1
2
3
Q8Which treatments are currently the most valuable / revenue-generating for the clinic?
1
2
Q9Are there any treatments you do NOT want us to advertise?

Leave blank if none

1
C

Patient Geography

Where your patients come from — and where you want to reach next

Q10Where do most of your current patients come from?
Other:
Q11Do patients currently travel from surrounding towns/districts for specific treatments?
↳ If yes — which locations and for which treatments?
1
Q12Are there specific nearby locations you particularly want us to target?
1
2
D

Doctor & Clinic Strengths

Your credentials and what sets you apart — this drives ad creative and positioning

Q13Professional qualifications
Q14Years of clinical experience
Q15Treatments / procedures you specialize in or are especially known for
1
2
3
Q16What differentiates your clinic from other dental clinics in Shahdol and nearby areas?

Each box is one differentiator — add as many as apply

1
2
3
Q17Important technology, equipment, or facilities we should highlight in marketing
1
2
3
E

Reviews & Creative Assets

What you already have that we can use to build trust and run great ads

Q18Approximately how many Google reviews does the clinic currently have?
Q19Do you have patient testimonials / reviews that may be used in marketing?
Q20Which existing visual assets are available?
Other:
Q21Would you be comfortable recording short 20–45 second educational videos for ads?
F

Existing Digital Presence

Your current online accounts and any previous ad experience

Q22Instagram page / profile URL
Q23Facebook page
Q24Clinic website (if any)
Q25WhatsApp number for patient enquiries
Q26Have you previously run Facebook / Instagram advertisements?
↳ If yes — monthly budget, what was promoted, and whether it generated patients
1
G

Enquiry → Appointment Process

How patient enquiries are currently handled — so we can plug automation into the right gaps

Q27Who normally responds to WhatsApp / call enquiries?
Other:
Q28During clinic hours, how quickly are new enquiries typically answered?
Q29How are appointments currently recorded?
Q30If someone enquires but does not book, does the clinic follow up?
Q31Do patients receive appointment reminders?
↳ If yes — how are they sent?
Other:
H

Business Goals

What success looks like for you — so every rupee of ad spend goes toward outcomes you actually want

Q32What are your primary objectives from Facebook / Instagram advertising?

Select all that apply

Q33If the campaign performs profitably, would you be comfortable gradually increasing the ad budget?
Q34Six months from now, what result would make you consider this campaign successful?

Add one goal per box — as specific as you like

1
2
3
Q35Anything else about your clinic, patients, competitors, or business goals we should know?

One thought per box — add as many as you like

1
2

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Confidential · Client Discovery Document · Sky CS